In times of crisis, the franchising business model shines.
Unlike independent business owners, franchise owners are connected and have mutual support systems to weather even the toughest storms. Franchisors go the extra mile to make sure everyone stays in business and can make it through and franchise owners spend time supporting each other. Franchisees have better access to information and resources and as a result, fare much better than their independent competitors.
Plumbing franchises like bluefrog Plumbing + Drain exemplified the very best of what being a part of a franchise system is all about. Even before the crisis, the leadership of bluefrog Plumbing + Drain were passionate advocates for the franchise model, and their commitment to helping entrepreneurs thrive in business led them to create a business model that was focused on supporting the franchise owner’s ability to run and own a profitable business.
After the crisis, this culture of support was mobilized to ensure that franchise owners had the resources they needed to thrive through the ups and downs of an economy in lockdown. One key advantage that bluefrog Plumbing + Drain had over other brands in the home services industry was the fact plumbing businesses were deemed essential businesses. This new category of business ownership is important – it means that plumbing businesses can continue to operate no matter what, as people rely on their plumbing systems working, and any delay in service would be far too disruptive.This means that essential businesses are also truly recession-resistant.